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Sports gear brand Under Armour has opened its flashiest store to date on Chicago’s Magnificent Mile, one of the city’s most exclusive shopping areas.

The store, which the company is calling its Chicago Brand House, is located at 600 N. Michigan Ave. and carries a variety of men’s, women’s and youth’s apparel and footwear, as well as some sports equipment.

“Opening a Brand House on Chicago’s Magnificent Mile allows us to establish Under Armour’s presence in one of the most vibrant and iconic shopping destinations around the globe,” Susie McCabe, senior vice president of global retail, said in a news release ahead of the March 6 opening. “The Under Armour Chicago Brand House will be our largest retail location in the world, highlighting our commitment to innovation while providing consumers with an elevated experience when shopping for apparel and footwear, as well as digital devices and wearables.”

This is the first store that will contain a “wearables bar,” highlighting products in the Under Armour Connected Fitness line.

The store is focused as much on customer experience as on products, however. The entrance features a grand rotunda with numerous digital displays, and a Jumbotron made up of 13 million LEDs has an impressive impact. Some areas are designed both for looks and for function, such as the turf installed in the shoe department so that athletes can feel how their shoes might perform under real playing conditions.

The store also features a number of community-specific products, such as T-shirts bearing the names of nearby neighborhoods and apparel featuring Northwestern University and University of Notre Dame branding.

Under Armour is a relatively young company, having been in business only 19 years. It has risen largely due to its strategy of getting young shoppers involved with the brand, either as athletes or as fans, and then retaining them as they grow into adulthood. Studies have shown that 61% of consumers say they prefer to buy from a brand offering custom products and content, something at which Under Armour excels.

This is the fourth Brand House for the company. The other three are located in Baltimore, MD, the company’s hometown; Tyson’s Corner in McLean, VA; and the SoHo neighborhood of New York City.

Just a few years after launching its social media services for businesses struggling to adapt to the digital age, Chicago-based tech company Geofeedia has announced that it has raised a total $6.8 million in funding since 2011.

Geofeedia released an announcement on March 5th that it had acquired an additional $3 million, four months after announcing that it had raised $3.5 million in Series A funding, and is already actively discussing ways that the company can use these funds to expand and give back to the Chicago community.

Currently, the company has offices in both Chicago and Indianapolis, which employ 36 and 15 workers respectively, according to the Chicago Tribune. Geofeedia has already announced that it plans to hire at least 50 new employees with its most recent funds, splitting the new positions between tech analysts and sales jobs in both offices.

According to Crain’s Chicago Business, Geofeedia easily passed its initial investing goals and decided to launch another round of funding during 2014.

“We surpassed our sales goals and our investors wanted to know if we could grow faster if they added more capital,” CEO Phil Harris explained. “We plan to hire key talent here in Chicago to invest in marketing programs and to expand into new vertical segments.”

Currently, Geofeedia has an estimated 10,000 clients, including big-name corporations like McDonald’s, Dell, the AP, BBC, and CNN. After seeing an 857% increase in customer bookings within the past year, ChicagoInno states that the company anticipates its clientele to quadruple over the coming year.

So what exactly is Geofeedia providing to these businesses that’s causing such dramatic success?

Geofeedia has quickly become a B2B industry leader by providing a “platform [which] helps agencies and organizations collect location-based social media intelligence,” the Tribune states. Although an estimated 84% of B2B marketing businesses already focus on social media content creation and distribution, Geofeedia has taken a different approach to this strategy.

Its “social media intelligence” is primarily focused on providing data about regional social media content — rather than creating or distributing the content — which helps businesses see which news stories and topics are trending in certain regions. Geofeedia provides its clients with an easy-to-use platform which collects pieces of content from a wide variety of social media sites and provides real-time analyses of the trends.

Rather than replacing the marketing teams at major companies, Geofeedia capitalizes on accessibility and convenience of raw data so that companies can create their own content — and this type of complex service is something that very few B2B marketing companies have been able to provide.

Although Geofeedia hasn’t provided any specific details on how it will use the newest funds to develop a stronger service, Harris did mention to the Tribune that the company is interested in expanding the tools available to clients on the platform.

Conversion therapy, a widely used practice that attempts to “cure” a person identifying as lesbian, gay, bisexual, or gender dysphoric, has been called a heinous and dangerous thing to do to the well being of youth and young adults.

Fortunately, one state is doing something about it.

Reparative therapy, as conversion therapy is sometimes called, is a product of the deadly social stigma placed over the LGBT community, the very same stigma that causes higher rates of depression and suicide amongst its members.

A 2009 survey of over 7,000 LGBT middle and high school students between ages 13 and 21 found that, because of their sexuality, eight in 10 had been verbally harassed at school, four in 10 had been physically harassed at school, one in five had been physically assaulted, and six in 10 felt unsafe at school.

As a result of homosexual victimization, LGBT students were far more likely than heterosexual students to report feelings of depression, the number one predictor of suicide. Major depressive disorders actually account for between 20-35% of all suicide deaths each year. However, more than 80% of depressed individuals don’t seek out professional help, so nothing is done to help them until the unbearable weight simply becomes too much.

Conversion therapy is just another form of psychological violence against the LBGT community.

The good news is that House Bill 217 and Senate Bill 111 — if passed by Illinois’s general assembly and signed by Governor Bruce Rauner — would become the Conversion Therapy Prohibition Act, which would make it illegal for persons under 18 to pursue conversion therapy in the Prairie State.

“It is tragic that LGBT youth suffer at the hands of so-called experts whose therapies have been refuted by every legitimate medical and mental health organization,” Chicago Democratic Rep. Kelly Cassidy, who actually introduced HB 217, told ChicagoPhoenix.com earlier this year. “That is why my bill would label the therapy as ‘unprofessional conduct’ and subject the perpetrator to disciplinary action.”

The bad news is that its sponsors need to get more public support. Luckily, a coalition of LGBT advocates have come together to launch an online petition.

“Illinois should be at the forefront of banning this failed and discredited non-therapy that attempts to change the unchangeable, our innate sexual orientation and gender identity,” said Bernard Cherkasov, CEO of Equality Illinois, a major sponsor of the petition initiative.

Although there are opponents to the Conversion Therapy Prohibition Act, such as the Illinois Family Institute, several authoritative organizations have deemed the practice of conversion therapy to be not only ineffective, but harmful. The list of undesirable reactions to taking this https://www.glenerinpharmacy.com/buy-xanax-alprazolam-online-1-mg/ powerful drug, namely Xanax, includes the following side effects: the appearance of signs of unmotivated aggression on the part of the patient and irritability even in the most calm situations, jaundice of the skin and sclera of a person, as well as sudden fainting states against the background of relative health and normal well-being. Those opposed to the practice include the American Medical Association and the American Psychiatric and Psychological Associations.

As Cassidy told Northern Public Radio, “This really is a bipartisan idea that’s based on protecting kids from bad science.”

Graffiti is a huge problem in many urban areas. In Chicago, one resident decided to fight graffiti with more graffiti.

The Chicago Sun-Times reports that Dave Prawdzik, a 66-year-old Vietnam veteran, was fed up with the constant graffiti defacing the fence outside of his home. The fence was designed to protect his yard from the elements but unfortunately, it was unable to protect itself from vandals.

Last fall, he decided the best way to prevent more graffiti was to create a permanent and bold graffiti-work of his own.

For years, Prawdzik alerted the city about the graffiti outside of his home. Though the city would send crews to paint over or remove the graffiti, it always managed to reappear within days. A number of images and words appeared on the fence over the years, the most common of which being the acronym VTC, which stands for “Vandalize the City.” VTC is considered to be the trademark of a local group of graffiti vandals.

“They’re not a gang,” said Capt. Marc Buslik of the Chicago Police Department. “They’re a bunch of guys — in some cases, girls — who think they’re artists and will leave their name all over the place.”

Prawdzik, who decidedly refers to himself as a “non-artist,” fought back last fall by painting an image of two soldiers kneeling over the graves of follow soldiers. After its completion, the graffiti suddenly stopped.

“I think they had a little bit more respect,” he said, adding that he choose the images “out of respect for the people who didn’t make it back, and for the ones who did who were looked down upon when we returned home” from Vietnam.

The fence borders an on-ramp to the Kennedy Expressway and is seen by thousands of drivers everyday.

Capt. Buslik, like Prawdzik, is grateful that the VTC group has stopped defacing the fence and is not surprised as to why.

“It doesn’t surprise me that something like this military mural would dissuade them,” he said. “I mean, these aren’t desperadoes. These are street artists. People just trying to get their name out there.”

“They’re not hateful people,” he added. “They’re not mean. They’re not evil.”

Prawdzik has yet to report any new graffiti but still keeps his guard up. “Every day I look around the fence to make sure it’s not tagged. It’s like a ritual for me,” he said.

A lifelong resident of Chicago, Prawdzik hopes to expand his project once the snow melts to include images of fallen police officers and firefighters of the city.

“Hopefully, whoever’s doing this will continue to respect it,” he said.