Thinking about the fact that roughly 81 percent of U.S. companies claim their institution’s blog is an essential advantage, it’s easy to see why content is still considered king of internet marketing.

The most effective search engine on the planet recently upgraded its Webmaster Guidelines, gently adding”low profile guest blog articles” for instance to the”little or no original content” section.

Before, they have taken action again and again against guest site link networks and other unethical link building tactics.

In actuality, Matt Cutts, head of Google’s web spam group , announced that guest blogging for search engine optimization purposes was dead back in January. Naturally, his announcement then caused a panic in the search engine optimization community, as this new change is now.

More recently, Google went after guest blogging for those very reasons, but it appears they’re currently trying to make an impression by dubbing low guest guest blog posts as spam.

The question many are asking today is if this subtle shift means that websites will see penalties for guest blogging especially around content spam, specific to hyperlinks, or both.

But if the purpose of a guest blog post is to create unique, useful, relevant content, rather than to create another link with low-quality, spammy content, then there is no reason to worry. These changes mean is that Google will be punishing marketers who wish to take short cuts and cut corners.

Provided that bloggers continue to do their thing with the appropriate goals, no penalties will be made against them.