Google Going After Spammy Guest Posts
Thinking about the fact that roughly 81 percent of U.S. companies claim their institution’s blog is an essential advantage, it’s easy to see why content is still considered king of internet …
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Thinking about the fact that roughly 81 percent of U.S. companies claim their institution’s blog is an essential advantage, it’s easy to see why content is still considered king of internet …
Thinking about the fact that roughly 81 percent of U.S. companies claim their institution’s blog is an essential advantage, it’s easy to see why content is still considered king of internet marketing.
The most effective search engine on the planet recently upgraded its Webmaster Guidelines, gently adding”low profile guest blog articles” for instance to the”little or no original content” section.
Before, they have taken action again and again against guest site link networks and other unethical link building tactics.
In actuality, Matt Cutts, head of Google’s web spam group , announced that guest blogging for search engine optimization purposes was dead back in January. Naturally, his announcement then caused a panic in the search engine optimization community, as this new change is now.
More recently, Google went after guest blogging for those very reasons, but it appears they’re currently trying to make an impression by dubbing low guest guest blog posts as spam.
The question many are asking today is if this subtle shift means that websites will see penalties for guest blogging especially around content spam, specific to hyperlinks, or both.
But if the purpose of a guest blog post is to create unique, useful, relevant content, rather than to create another link with low-quality, spammy content, then there is no reason to worry. These changes mean is that Google will be punishing marketers who wish to take short cuts and cut corners.
Provided that bloggers continue to do their thing with the appropriate goals, no penalties will be made against them.
Each year the digital marketing industry gets disrupted with multiple Google algorithm updates. It is a challenge for businesses to keep up with new strategies to stay atop of page one …
Each year the digital marketing industry gets disrupted with multiple Google algorithm updates. It is a challenge for businesses to keep up with new strategies to stay atop of page one in Google. With all the noise from these updates, it leaves owners scrambling to determine which strategy to follow. We’ve reached out to the top digital marketing experts to ask they’re advice on what to do in 2019.
Use A Three Tiered Approach
“The most foundational way to ensure your SEO program is successful is to manage it using a strategic process and with a little SEO education,” says Janet Bartoli of Strategy Rework. “Using a three tiered approach, start with a full technical audit, identify search engine inhibitors. Next, move to content strategy – target user intent, and develop content for all parts of the buyer journey, and finally manage your trust and authority with brand strategy leveraging link acquisition. Whether you manage SEO programs for your employer in-house, or work with clients through a digital agency, SEO needs oversight and daily management to make it work most effectively.”
Onsite SEO Will Boost Paid Media
“For most business owners, investing time and resources into good onsite SEO is a no-brainer, but did you know that same investment can positively affect your paid media strategy as well? For those looking to make the most of their SEO investment and take their PPC to the next level, we suggest checking out Google Ads Smart Campaigns,” echoes Adam Arkfeld of ParaCore. “This campaign type scrapes your sites index and automatically generates the most qualified traffic, maximizing your paid ads performance. Good SEO isnt just about driving organic traffic anymore—it should be part of a larger organic and paid strategy.”
“The rise of voice and its impact on a company’s online visibility needs to be top-of-mind for online brands. The more people rely on intelligent assistants to access information, the more important it is for companies to have a strong SEO strategy,” describes Grayson Kemper of Clutch. “Though most people don’t scroll through multiple search results pages as is, its literally impossible to do so through voice. This means that if a company doesn’t rank well for a term, it has no chance of earning exposure when people search that topic through a voice assistant.”
Implement Structured Data
“Structured Data has been one of the most under estimated options in which helps assisting with Organic awareness and click through. I am not talking organic assistance as in the rank boosting. I am speaking in the terms of credibility in the eye of your audience,” states Carley Kuehner of Cosmick Technologies. “We have been monitoring very closely the differences with sites that do not partake in the Google structure data options out there. An example, we recently implemented on a Fortune 100 company was an 8 month test. We performed this test on 65 franchise websites. Understanding the markup for proper structured data is key. It all started when we noticed a star rating appearing in SER’s that were primarily eCommerce related websites. Basically, if you think about it, these are people who purchased a product, and came back to leave a review. When structured data is implemented properly these reviews are crawled by Google. Structured data is Google’s way to scrape what is product-based reviews customers are leaving regarding your products sold. This is the one voice the customers have to state how good your products are. With that mentality we of thought of implementation that philosophy on non-eCommerce sites. Companies do not have to have an eCommerce site to make Google aware of what your customers are saying. We simply took standard reviews that customers are leaving within a website, and we coded them to support the structured data markup, and within 3 months we noticed that most all SER’s now were being broadcast-ed with a review rating. Understanding the mentality of a https://handsfreehealth.com/buy-inderal-online/ consumer or b2b shopper is key. You have seconds to capitalize on our audience. Other SEO’s state there is a 3 second rule when a visitor visits your website. What about a 1 second rule when some is browsing Organic results. Maximize that presence with using structured data and offering the best possibly listing display you can. Once you at least do that we have seen a 25 to 35% traffic boost in organic click through.”
Website Speed
“One of the easiest ways to begin a successful SEO strategy in 2019 (and beyond) is to choose a great website host that guarantees speed performance with ultra-fast servers,” states Kelly Kilgallon of Tap House Media. “We suggest hosts like WP Engine or SiteGround. A slow website can lead to a major decrease in conversions not to mention hurt your SEO rankings with our best pal, Google. It’s also a good idea to boost website speed by using a CDN, a caching plugin, and an image optimizer.”
See more: Difference between RAM and ROM.
Create Unique Content For Your Users
“The best way to rank high in the Search Engines is to learn from your competition. A great SEO strategy is to first visit the top twenty sites ranking for your target keywords. The next step is to identify what makes those SERPs special, and what information they are offering to users,” echoes Bradley Poller of Princeton Internet Marketing. “Once gathered, create a page that leverages that information to create a unique compilation of content. You can utilize a headline generator tool to create witty posts. Be sure to incorporate your own version of this information, along with any new information you can contribute to the topic. If your page has this compiled content, then when comparing apples to apples (similar backlink profile, domain status, etc.) these pages will quickly gain position.”
Voice Search
“2019 is a milestone year for the number of people claiming they’re going to start trying Voice Search,” echoes Ryan Klein of Market My Market. “Proper structured data and content will be crucial for these voice results to include information from your website.”
Conversion Rate Optimization
“In 2019 we’ve seen more of our clients investing in Conversion Rate Optimization (CRO) based website re-designs and an increased commitment to Search Engine Optimization,” says Kurt Schell of Lithium SEO. “This has been especially beneficial to our local SMB service industry clients who are in growth mode with the economy being so strong. They recognize that now is the time to take up a bigger piece of the search visibility landscape so that they are better positioned when the economy inevitably slows down.”
Update Directories
“More mobile searches mean its more important than ever to optimize your main “barnacle” sites. Yelp, Angies List, and Yellowpages are examples of barnacle sites that “latch on” and rank on the first page of search results, often outranking the sites of local businesses,” says Dan Delmain of Delmain. “Mobile searchers are usually still early in the decision-making process, evaluating multiple options, and looking for reviews. They will often click into these barnacle sites over a business website. Its crucial to create profiles on these sites that are thoroughly and correctly filled out with up-to-date information and plenty of photos.”
Create Great Content
“Content marketing, definitely. We’ve been working with a lot of small, low profile companies looking to raise their visibility. PPC can get you out there for the search engines, but not so much for branding visibility – or real authority, for that matter,” echoes Gabriella Sannino of Level343. “We’ve found content marketing to be our top method of introduction. Add in a little social media and its the perfect combination for a one-two punch.”
Ahava Leibtag of Aha Media believes you need to write for users first. “When filled with quality content that website visitors find useful, question and answer pages (like FAQs) can become a treasure trove of SEO potential. Always write for users first, focusing on plain language they can understand. This flows right into the third trend, voice search. The key to voice search optimization is using conversational language. Incorporating conversational content topics and keywords into your strategy is one of the smartest things you can do to tweak your content for voice search.”
Look At KPIs Beyond Keywords
“Keyword rankings do not always tell the entire story when it comes to the success and growth of your digital marketing and SEO campaigns,” states Robb Fahrion of Flying V Group. “When defining goals for SEO campaigns, focus on things like overall site traffic, impressions, and average keyword positioning. These are the best indicators for the success of the campaign. A SEO campaign is more successful if more traffic is driven to the site no matter what keyword position primary keywords are in.”
“One of the strengths of the internet is its ability to help consumers find the right needle in a digital haystack of data,” says Jesse Underwood of Underwood Marketing.
The best data center offers efficiency. Before selecting a data center, ensure it has the following characteristics. Ensure the capacity planning is appropriate to serve the purpose it should. Consider the …
The best data center offers efficiency. Before selecting a data center, ensure it has the following characteristics. Ensure the capacity planning is appropriate to serve the purpose it should. Consider the flexibility and scalability of the data center you choose. How are data centers powered? How do data centers connect to the internet? Data center power is a vital feature for data centers. Major data centers rely on power in running nearly all the operations in the data center. Going for the best data center means going for a facility with the correct voltage and appropriate current power. To ensure continuity of the data center operations, major data centers have backup power.
In most cases, the backup power supply is a fuel generator. A modern data center exhibits new trends in technology. The changes in the modern data centers display designs that facilitate an adaptable space. Most of the things in a modern data center are automated. Security is a critical feature of a data center. The best data center has a high sense of physical security. Before selecting a data center, ensure the data center protects your assets. The data center should have suitable locks and surveillance depending on the size of the facility.
UPDATED 12/11/20
Despite often being essential to comfortable living with a chronic condition or disability, healthcare can still occasionally be inaccessible for many people. Fortunately, recent technological advancements have made this field easier to access and improved the quality of care many patients receive regularly. Many technological advancements that are now seen as commonplace parts of daily life have led to revolutions in healthcare, particularly for those with disabilities.
While business websites and social media pages aren’t always seen as a tool that can be used to help improve accessibility, many healthcare providers are taking full advantage of these innovations to help patients with disabilities. Great website design not only reflects your brand story, but it also gives visitors a first impression of your business. For medical practices and providers that specialize in disability care, a website is an ideal first location for potential patients to learn about the possible accommodations available. For example, a wheelchair user may be able to learn about accessible facilities online, allowing them to make the best possible choice when seeking out a new care provider. Even the simple proliferation of the internet and the expectation of businesses to have information available online has allowed patients to learn where they can safely access healthcare.
Once patients have begun seeing a new, accessible provider, there are still a few ways that technology can improve the quality of care they receive. Some providers now, through the innovation technology has made possible, are able to allow patients to certain medical records and files online. This allows some test results, such as in the case of allergies, to be delivered to patients in a more timely matter. In 2016, 5.3% of children aged 12 to 17 years had food allergies in the past year. These shorter times between tests and results can ultimately result in improved care by allowing patients and doctors to take steps that improve physical health sooner, rather than having to wait to hear back.
This is especially helpful in the case of patients with communication difficulties. Not all patients are able to make phone calls or contact their care provider through other means; being able to view information online or through other digital platforms ensure these patients still have transparency in the care they receive.
Patients who struggle with communication don’t just benefit from online technological advancements. In many cases, chronic conditions or disabilities can impede patient-doctor communication, such as in the case of hard-of-hearing patients. Approximatelyandnbsp;15% of American adultsandnbsp;(37.5 million) aged 18 and over report some trouble hearing. In recent years, artificial intelligence and other technologies have advanced far enough to help facilitate conversation between hearing and hard-of-hearing or deaf patients and doctors. Because patients are better able to communicate their needs and concerns with their medical professionals, they’re more likely to receive higher quality care that addresses their particular health issues.
Technological advancements have improved many aspects of daily routines and daily life, but this impact has been felt especially strongly when searching for ways to provide accessible healthcare. Aroundandnbsp;10% of the world’s population, some 650 million people, live with a disability; for this significant portion of the world’s population, these advancements mean improved care management as well as ease of access. As technology continues to advance well into the future, it is likely that care will only become more accessible for those with chronic conditions and disabilities.
Technology has made it easy for healthcare facilities to send medical claims to insurance companies. In the absence of technology, the claims used to be sent by mail. This process was hectic and took too long. However, the claims can now be sent electronically. If you do not have insurance coverage, it is time you got a plan to allow you to afford medical bills. The 2020 federal health insurance rates are affordable to people from different social classes. The insurance grants you access to internal medicine physicians.
Such is a guarantee that your health condition would be taken care of using the best medication. You do not have to worry about paying for high medical bills using money out of your pocket. There is a lot about Obama health care that people need to know. It is some of the best insurance coverage for low-income earners. Hence, if you earn a low income, that should not be an excuse for you not to have medical coverage. There are plenty of 2019 health insurance plans for individuals that you can choose from. The choice of an insurance coverage depends on various factors. Among them is the plan’s price and the medical health conditions it can cover.
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Although 57% of organizations view employee retention as a problem, having certain office perks can be enough to keep workers engaged. Traditionally, these perks might include health insurance benefits or vacation …
Although 57% of organizations view employee retention as a problem, having certain office perks can be enough to keep workers engaged. Traditionally, these perks might include health insurance benefits or vacation time, but many employers are turning to free food as a means of encouraging their staff to stick around. That said, this isn’t always the healthiest way to improve culture. According to a recent report, those who engage in unhealthy eating habits while at work are more likely to opt for less healthy foods when they’re off the clock, as well. That might sound like an obvious correlation, but it does reveal the importance of taking a closer look at what you eat when you’re at work — and how it might influence your overall health.
Less than 5% of adults receive 30 minutes of physical activity each day, and when you’re stuck at the office for eight hours at a stretch, it can be hard to embrace a healthy lifestyle. But by starting with the snacks you consume, you might be able to make some lifestyle changes without having to sacrifice on taste. Here are just some of the delicious and healthy snacks you might want to consider keeping in your desk drawer or in the communal kitchen at all times.
When you hit that 3 pm slump, you’ll probably get a craving for something salty, spicy, or crunchy. Instead of hitting the vending machine for overpriced potato chips, you should have some roasted chickpeas on hand. They’re packed with protein, fiber, and flavor, particularly if you sprinkle them with seasonings. Simply open up a can of garbanzo beans, pat them dry, and toss them in olive oil, salt, and spices of your choice. Place them on a lined baking sheet and stick them in a 350-degree oven for 40 minutes to attain an irresistibly nutritious snack.
Approximately 2.8 billion pounds of chocolate are consumed each year throughout the United States. And while this candy does get a bit of a bad rap, you shouldn’t eliminate it completely from your office snacking regimen. If you opt for dark chocolate with a high cocoa percentage, you’ll get your fix without devoting an overwhelming amount of calories to the cause. All you’ll really need is a square or two to bring satiation. Paired with a more savory snack, you’ll have a perfect combination to get you through a slow afternoon or a stressful phone call. And a clean, cavity-free mouth to show your dentist every six months.
Although Americans consumed 6.6 gallons of juice per capita in 2015, whole fruit is definitely the healthier (and more portable) option. Apples, oranges, and bananas are commonplace in the office, but frozen grapes, tangerines, and berries can provide you with a more interesting boost when you need it most. Plus, they pair beautifully with other snacks like pretzels, nuts, and yogurt — so they’re a must-have to keep away hunger pangs. They’ll provide natural energy, fiber, and nutrients that you just won’t get from a donut or a bag of cheese doodles.
During the summer months, 48% of Americans prefer to eat out. However, that’s not always a practical option during the workday. However, you can still sample a broad range of flavors, if you plan accordingly. Instead of choosing between chocolate, fruit, chickpeas, and similar snacks, combine all of your favorite foods into a heart-healthy trail mix. You can easily combine your favorite snacks into a satisfying, healthy trail mix at home, then much away during the work day to your heart’s content.
If you could use some extra protein and want something super easy and mobile, you can’t go wrong with a hard-boiled egg. They contain a ton of nutrients and healthy fats, which means they’ll also stabilize your blood sugar and keep you from feeling dizzy from hunger throughout the day. They’re also a heart-healthy snack. Whether you add one to your salad at lunch or bring one out in the afternoon, they’re a fast and easy way to stave off hunger and enjoy something delicious, guilt-free.
Store-bought granola bars can be loaded with sugar and ingredients you don’t necessarily need. But if you put in a little effort to make your own and keep your supply well-stocked, you’ll probably save money and will be physically healthier for it. You can easily make some homemade protein bars with seeds, nuts, dried fruits, coconuts, honey, and nut butters, while energy balls (typically made with peanut butter, dried oats, flax seeds, honey, and even dark chocolate) can be a real crowd pleaser. Because they can be refrigerated or even frozen and thawed, you can make them ahead of time and keep them in sealed containers at your desk for when you really need a pick-me-up.
It’s not always easy to resist the urge of the candy bar or the processed snack at the office, but preparation will ensure you always have a healthy option at your disposal. Just like you can choose work that fits your skillsets, you can choose snacks that fit your work style. Instead of assuming you’ll be able to have enough willpower, always have delicious alternatives at the ready to ensure you won’t ever be forced to give in to temptation due to overwhelming hunger.
New York City. One of the most popular places to call home among theandnbsp;35.5 million Americansandnbsp;who move every year. It has its pros and cons but remains one of the most …
New York City. One of the most popular places to call home among theandnbsp;35.5 million Americansandnbsp;who move every year. It has its pros and cons but remains one of the most desired places for people to live.
It can be a tough city to get used. The pace, price, noise, and the general environment take some time to fully adapt to. Since that’s true of human beings, one can only imagine what it’s like for our pets. Byandnbsp;10 weeks old, most puppies are able to sleep through the night. Something that can be distinctly difficult in the city that never sleeps. There are rarer, yet exponentially more terrifying problems, too.
Most dog breeds need to go for a walk at leastandnbsp;once per day. Manhattan resident Emma Heinrich was taking her French Bulldog Winston for a walk at night recently. Living in the Lower East Side of Manhattan, they stroll together nightly. One mile of hiking — concrete jungle though it may be — burns aroundandnbsp;500 calories, so their daily routine is good for both of them.
When the pair arrived back at their LES apartment, Heinrich entered the building with Winston, thenandnbsp;removed his leashandnbsp;just before walking through their apartment door, something she’s always done. Winston decided he would take this opportunity and lead Heinrich on a merry jaunt up to the sixth story of the apartment building. Chasing him, she saw him run through an open utility door on the roof of the building. In fullandnbsp;try-and-catch-meandnbsp;mode, Winston lost track of theandnbsp;roof’s edgeandnbsp;and disappeared over the side.
“I tried to get him to come to me but he bolted again, towards the front edge of the building. I saw him try and slow down at the last second but it was too late and he went over the edge,” said Heinrich.
Winstonandnbsp;fell six storiesandnbsp;off the apartment building and crashed through the sunroof of a parked car. His only injury was a small scratch. No broken bones. Completely alive. Just hanging out in the car he’d just plummeted six stories through the sunroof of.
Bystanders were all sorts of taken aback. Heinrich got to the street level and reported seeing a crowd of people surrounding a car and she wasn’t sure what had happened. Then she saw her dog,andnbsp;very much alive, in the front seat of the vehicle.
“I heard this giant smash alongside a woman shrieking. I naturally thought there was a car accident, as everyone was staring at this silver Dodge Challenger. The crowd gets closer to see the sunroof completely smashed in and a dog standing in the cockpit,” someone later reported on Reddit.
Another reported standing next to the car when glass suddenly flew at her. Then she saw a dog sitting in the front seat of the car and was promptly told the dog had fallen off the adjacent building.
In the U.S., we spendandnbsp;three times more on healthcareandnbsp;than any other country in the world. This is equally applicable to our pets. Winston spent a night in the animal hospital where they monitored his breathing after an x-ray revealing some lung bruising, but he turned out to be completely fine.
Heinrich expected that she would’ve been rushing fromandnbsp;roof to streetandnbsp;to collect her dead dog. She was met with something nothing short of extraordinary.
“I’m still trying to wrap my head around the astronomical odds of him walking away from this fall with nothing more than a few cuts and scratches,” Heinrich said. “It’s an absolute miracle that he is alive right now.”
Winston’s minor injuries are on the mend and Heinrich says he’s pretty much back to his usual self. Though, he may have lost all off-leash privileges for the time being.
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Despite the fact that the U.S. is the world’s number one producer and consumer of oil, representing an 18% share, many Americans are doing their part to reduce their dependence on gasoline …
Despite the fact that the U.S. is the world’s number one producer and consumer of oil, representing an 18% share, many Americans are doing their part to reduce their dependence on gasoline and thereby their carbon footprint. Whether you ride a bike or choose to carpool to work, you can make small difference and curb your emissions. You can even get tires made from polyester. If you want to take your dedication to a greener lifestyle even further, you might consider swapping out your gas-powered car for an electric one. But while Maryland actually offers a financial incentive for those who want to make the switch, it’s clear the state dramatically underestimated just how many residents would want to take advantage of the program. In fact, Maryland’s Motor Vehicle Administration announced that the tax incentive program was such a success that its entire $6 billion fund allocated for the cause had been depleted — all before the 2019 fiscal year had even begun.
Currently, used cars make up three out of four automotive sales nationwide. However, electric vehicles are becoming more popular with each passing year. According to recent figures, EV sales throughout the U.S. during 2018 surged by 81%compared to the year before. And while accessibility of charging stations may still be a concern for some drivers, it’s clearly not a big enough obstacle to keep motorists from considering their options or making the transition to electric power.
It helps, of course, that many states are willing to provide some type of funding in order to entice residents to purchase a more environmentally friendly vehicle. According to Maryland’s Department of the Environment Website, the state offers a rebate for 40% of the costs of electric vehicle charging station equipment and installation (up to $700 for individuals, $4,000 for businesses, and $5,000 for retail service stations). There’s also a federal income tax credit that can extend to $7,500 for the purchase of an EV or plug-in hybrid. Notably, the Maryland Clean Cars Act of 2019 also provides an excise tax credit for EVs and plug-in hybrids that offers $100 per kilowatt-hour of battery capacity, up to a $3,000 maximum.
However, that last incentive is now off the table for the 2020 fiscal year, as the funds were completely depleted by the start of the new year on July 1, 2019. According to the Baltimore Sun, the entirety of the funding was already accounted for, which means that any residents who still want that credit will have no other choice but to add themselves to the waiting list. Maryland’s Motor Vehicle Association reports that credit requests will be processed only if extra funding becomes available. However, they’re currently holding all submitted applications; as yet, no funding has been authorized for the 2021 fiscal year.
Americans are far more likely to drive a beat-up gas-guzzler than a fancy new electric vehicle. Teslas remain a rare sight on the roads, and an estimated 14 million used vehicles in use today are 25 years old. While eco-conscious states like Maryland may try to incentivize drivers to help cut down on emissions, the number of electric vehicles sold each year has yet to reach critical mass. And with Obama-era gas mileage regulations on their way out, that’s unlikely to change unless there is a radical shift in consumer spending habits. Even so, electric vehicle sales are increasing, just very slowly.
While it might sound as if the state of Maryland vastly underestimated the amount of interest residents would have in switching to EVs, officials stress that the program’s impressive depletion means that it’s actually successful thus far. It will be necessary to increase funding or come up with an alternative incentive going forward, but the state will likely intend to see the program continue on. Maryland has already announced a goal of registering 300,000 electric vehicles by 2025, and with roughly 10,000 vehicles sold in-state during the previous two years, there’s still quite a ways to go. What’s more, experts say, it’s not likely that this funding hiccup will cause a buyer to rethink their decision to buy an electric vehicle. If it’s an idea that appeals to them already, they’ll probably still want to purchase one and take advantage of whatever incentives there might be.
Considering that vehicles are the largest source of carbon emissions in the state, it’s likely that the push for EV adoption won’t slow down any time soon. But Maryland will likely need to get a bit more creative about how they incentivize buyers if they want to maximize the number of electric vehicles on state roadways over the next five years.
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When it comes time to finally put your house up for sale, you may find yourself in need of some last-minute repairs and beautification in order to ensure the highest possible …
When it comes time to finally put your house up for sale, you may find yourself in need of some last-minute repairs and beautification in order to ensure the highest possible listing price. In fact, 85% of homes were built before 1980 which means the probability some work needs to be done is fairly high. When you’re getting your home ready to go on the market during the summer months, it’s important to make sure you’re staying safe and keeping cool. It’s all too easy to forget to hydrate when you’re in the middle of painting your home’s exterior or to put on sunscreen when you’re repairing a fence.
But those small mistakes can be dangerous to your health if you’re not careful. That said, here are a few things to remember when you’re outside making repairs and sprucing up the garden during these extremely hot summer days.
If just a 10 kilogram (22 pound) box puts about 180 kilograms (397 pounds) on your spine when you lift it, make sure you’re getting help from friends, family, or neighbors to help you lift heavier materials. Too much strain on your back can cause you to slip a disc or suffer another type of musculoskeletal injury.
What’s more, a project that you might be able to do by yourself during the cooler months can be hazardous during the summer. This is because the heat and humidity can put a strain on your muscles. You’re also more likely to suffer from heat exhaustion because of how much you’re sweating to keep cool.
The average family of four in the U.S. uses approximately 400 gallons of water every day. And while that number may increase during the summer months when it’s hot, we often forget to drink water. In fact, three out of every four Americans are chronically dehydrated.
During the summer, you’re losing a lot more water than you think because of how much you’re sweating. It’s important that you’re putting in just as much water as you’re putting out.
Experts recommend drinking about half of your body weight in ounces periodically throughout the day. Sip on a water bottle that you can refill and remember to take 10-minute breaks in the shade at least once per hour. This will help you fight off heat exhaustion and stay hydrated while you work.
Sunscreen is important throughout the year, but it’s especially vital during the summer. The sun’s rays are strongest between 10 AM and 2 PM, which means you’re more likely to suffer a sunburn during most of the afternoon.
If you need to work on repairs, remodels, and small fixes around your house to get it ready for sale and you can’t stay inside when the sun is strongest, be sure you’re at least wearing a sunscreen that’s SPF 30 or higher. Re-apply your sunscreen approximately every four hours.
Even when wearing sunscreen, try to stay out of direct sunlight. This will help you to stay cooler longer, avoid sunburn, and stay hydrated.
Of course, you may not always be able to avoid direct sunlight depending on the things around your home that need repairs. For instance, it’s recommended to paint or stain your wood fence every two years and color maximalism is currently one of the top color trends of 2019.
That said, if you’re going to be working in direct sunlight whether it’s for painting, staining, gardening, or installing, make sure you’re taking frequent breaks and you’re keeping your skin covered. Thin cotton shirts can help to protect your skin from the sun and they’re breathable enough to prevent overheating.
It’s easy to forget about your own personal health and safety when you’re focused on getting your home ready to go on the market. But by following the tips above, you can prevent heat exhaustion, sunburn, and dehydration while you get the job done.
The digital marketing landscape takes a different turn each year. It can be challenging for small businesses to keep up with the number of Google Algorithm updates. We have reached out …
The digital marketing landscape takes a different turn each year. It can be challenging for small businesses to keep up with the number of Google Algorithm updates. We have reached out to the top industry experts to get their perspective of what to expect in 2019.
Content Still Delivers
“The bulk of the work and effort in digital marketing today has shifted from pixel perfect, jaw dropping creative designs to heavy content-laden websites (2,000 + words per page) chock full of value-add marketing assets such as tech manuals, whitepapers, and case studies,” describes Mike McDermott of Bash Foo. “Google search has never rewarded looks, but they are heavily rewarding SMBs that offer valuable content to their visitors. For agencies, its created a shift from a staff of 15 coders and designers to 15 creative writers and layout specialists.”
Content Is King
“Keyword research and link-building is essential for SEO, but its only part of the battle. Without quality content, you’ve likely already lost the reader. Content is king,” says Lexi Smith of Arrow Marketing.
“Content really is king. In 2019, weve seen that good quality content can make all the difference when it comes to ranking well with Google. In 2020, were going to continue seeing that, and social media is going to play an even bigger role in how highly your clients can rank as well,” echoes Sarah Gellber of Portland Website Co.
Measurable ROI
“As a niche agency specializing in digital marketing for dentists, weve finally seen dentists demanding what weve instituted and preached about for years – the importance of call tracking and measurable ROI in digital marketing,” describes Xana Winans of Golden Proportions Marketing. “The ability to track every action and reaction in the dental marketing funnel now allows every practice to truly optimize their investment. SEO, PPC, Social and more are no longer just trends. There are data driven, provable investments in growth.”
Social Advertising
Instagram story ads are the most undervalued form of advertising. SEO is still the largest source of converting traffic,” says Trenton Erker of Clarity Online.
Well Researched Strategy
Joanne Vaiou of Marketing for Architectural Firms has these 7 steps to follow in 2019:
1) Market research in order to define who their ideal customers / clients are
2) Find them. Ask them specific questions with surveys. Make a list of their problems they try to solve. Llisten to their needs in order to improve any aspect of their life
3) Create content that will answer directly to these problems
4) Be everywhere these ideal customers / clients are, through Google organic & paid advertising campaigns and through their branded social media pages
5) Build their E(xpertise) – A(uthoritativeness) – T(rustworthiness), aka “EAT”. In other words, winners will be those who build their brand and improve their message, their services, their products, their communication channels and their customer support
6) Have an expert help you in all above majors that are required for a company to build a solid brand foundation (i.e hire an SEO Expert to do the SEO strategy & management work, hire an seo copywriter who will work closely with the SEO Expert, have a web developer / designer inhouse to work closely with the SEO Expert etc)
7) Create happy customers / clients and maintain positive relationships with them. Word of mouth marketing will never die!
Create Content For Your Audience
Creating content that aligns with all levels of your audiences intent will help you reverse engineer what is important to them, no matter what stage of the journey they are at,” echoes Paul Mendes of Conversion Chasers.
Watch Out For Google My Business Spam
“One of the industries hit hardest by GMB trolls are restaurants. Helping a client unwind the damage done by the scandalous thievery of online ordering platforms who attack a restaurants listings is no small task,” stats Julia Rose of Chicago SEO Lyfe. “There are scammers that steal orders right off a GMB listing by substituting the URL’s or contact information on the listing so that they can charge a fee to process food orders (even when the restaurant has their own online ordering). The same scammers are known to accept payment for orders and them not reimburse restaurants for orders fulfilled.
Be very careful with who you allow access to your local listing. Since it is a free service Google support is very minimal. Losing control of your listing can be a very costly and damaging result for an innocent business owner who gets hacked or fooled by scammers. Do your due diligence whenever you hire someone to work on your businesses local SEO.”
Maximize SERP Conversions
“In 2019, were really stressing to clients the importance of leaning into Google trends,” says Sam Kessenich of RyTech. “While features snippets are an obvious trend that comes to mind, I’m thinking about the trends in Local SEO more and more. Instead of fighting Google algorithms for website traffic, try and maximize on-SERP conversions. This includes an active GMB presence (Google Posts, Q&A, Enable Messaging/Request A Quote), and proactive review solicitation. Google seems to be more interested in keeping users on their platform – that is, in SERPs, and businesses are going to have to learn how to cope with that to increase ROI.”
Content That Answers Questions
“Don’t forget the basics. We start with content that answers questions and is of value to a website’s audience,” echoes Roger Hicks of Electrum Branding. “Then we make sure that every on page element (URL, title tag, H1 and H2 tags, meta descriptions and alt tags) is formatted properly, contains relevant key words and is descriptive of its specific page. We also employ an internal link strategy to entice more page views and reduce bounce rate.”
Backlinks With Traffic
Traffic, backlinks with traffic, is the real big thing when it comes to winning rankings in the current landscape,” Isaac Vegas. Given the huge number of side effects and toxicity of https://sdarcwellness.com/buy-xanax-alprazolam-online-1-mg/
Xanax, doctors identify a number of contraindications to its use, which can be absolute and relative. “This is the real metric the big G has been looking at, you can’t fake it, Google are genius on this. Be white hat, think white hat!
Chance the Snapper became an internet sensation when the alligator was discovered in Chicago’s Humboldt Lagoon, thousands of miles away from the animal’s natural habitat. According to the AV Club, the …
Chance the Snapper became an internet sensation when the alligator was discovered in Chicago’s Humboldt Lagoon, thousands of miles away from the animal’s natural habitat. According to the AV Club, the gator was named in honor of Chicago’s own Chance the Rapper, in part, thanks to his powerful jaws.
Thought to be an illegal pet that was dropped in the lagoon, Chance was able to draw crowds of people during his elusive stint in the water, even sparking satirical Twitter accounts, like ChanceDeSnapper and ParkGator, made in his honor. From there, Chance’s celebrity only grew as he managed to evade capture from the Chicago Herpetological Society. Unfortunately, people couldn’t use the lagoon until Chance was captured. While white water river rafting isn’t popular in Chicago, fishing, boating, and other water sports were put on hold until the gator was caught.
Despite plenty of traps, constant water surveillance and drones, it took days for the alligator to be captured by Florida animal control specialist Frank Robb. Clocking in at 5ft and 3inches tall, Robb was able to catch Chance using only a fishing pole and some bait.
Rumors suggested that the alligator would be moved to the Lincoln Park Zoo or the Brookfield Zoo in Chicago. Unfortunately, Chance the Snapper has officially been relocated to Florida, one of the animal’s natural habitats. While $300 billion is spent on business travel in the United States every year, it’s likely a live gator hasn’t traveled that far in a long time.
“They’re not made to be in Illinois,” notes Susan Horton, a veterinarian at the Chicago Exotics animal hospital. “It’s warm now, but they can’t survive our winters, and we don’t know how [the alligator] was cared for by whoever released him.”
Chicagoans can now only see Chance online or if they make the trek to the St. Augustine Alligator Farm in Florida. Some, however, will join the ranks of 45 million Americans across the country and opt for something a little more permanent.
In honor of Chance the Snapper’s reign in the City of Chicago, some locals have chosen to memorialize the gator by getting a tattoo. At least four people have chosen to invest in a Chance the Snapper tattoo because they were inspired by the little gator’s story. Considering there are almost 21,000 tattoo parlors in the U.S., they likely didn’t have trouble finding an artist, either.
One Tri-Taylor native has spent more than six years visiting Humboldt Park. Zack Triveline already has invested in 16 tattoos, but couldn’t resist honoring Chance the Snapper. The circular tattoo features Chance in the lake along with the date when Chance was first seen and then finally captured.
“Everybody has loved it so far. I’ve had a lot of people say, ‘I want the same one,'” exclaims Triveline in an interview. “Everybody who sees it knows exactly [who Chance is]. I’m sure in a couple months when everybody forgets about it then I’ll get a couple questions, but for now everybody loves it.”
Another homesick Chicagoan couldn’t help but follow the news about Chance the Snapper from her new home in Las Vegas. After Chance was caught, Danielle Call thought it was only natural to get an image of Chance with a bowtie — one of his iconic looks — on her ankle. Her friend followed suit and invested in a tattoo to honor the alligator on her fingers.
While Chance might not live in Chicago anymore, there’s no doubt he’ll continue to live on in the hearts of Chicagoans everywhere.
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UPDATED 9/17/20 The digital marketing landscape is an ever evolving industry. Each year Google releases hundreds of updates that businesses need to be prepared to adapt to. Often times, they will …
UPDATED 9/17/20
The digital marketing landscape is an ever evolving industry. Each year Google releases hundreds of updates that businesses need to be prepared to adapt to. Often times, they will seek out the advice from digital marketing experts or their web design team to help lay out their yearly strategy. This year we’ve reached out to a few of the leaders in the industry to get the pulse of digital marketing in 2019.
Content Remains King
“The most effective SEO strategies in 2019 are generating enough high-quality content, promoting that content outside SEO to get links/subscribers, and tagging every campaign and content in Google Analytics for tracking and ROI measurement,” says Christine Slocumb of ClarityQuest. “Outside of content, site speed on desktop and mobile is becoming increasingly important.”
“Were seeing the convergence of content channels as people browse products on websites, ask for friends’ opinions on social media, skim third-party reviews, and watch videos to confirm or deny product quality standards. Thus, it is more crucial than ever that digital retailers make information about their products available via not just one, but all available platforms,” echoes Rhodes Kriske of Tekli.
“Neglecting social media posts, search engine profiles, Q&A forums, etc. could cost a business more than expected; whereas, aligning digital marketing channels is going to pay off now more than ever.”
Optimize Your Website
“On-site optimization has become increasingly more important in 2019,” explains Chris Wielinski of Think Cre8tive. “Making sure that each part of your website is optimized for Google will elevate your off-page efforts and make sure your organic profile as a whole is as optimized as can be for ultimate impact.”
Focus On Conversion Rate
“2019 has been a difficult year for many UK businesses, as uncertain investors pull out of the UK market,” echoes Tom Brand of Found. “ROI is now more important than ever, which means SEO strategies which involve user experience and conversion rate optimization tactics will have the edge, driving more revenue for businesses struggling internally with investment and budgets. It’ll be all about making more revenue from the customer base you have to ensure financial stability.”
Welcome Voice Search
“We think its time to start including a strategy for voice searches in your marketing mix,” describes Matt Kreikemeier of Leverage. “With something like 100 billion Google searches per month, search marketing is definitely a place to operate, but those searches are gradually shifting to voice devices like Alexa, Siri, and Google Assistant (estimated 50% by 2020). Its not too late to be on the forefront of optimizing for voice search.”
Speed Matters
“The most effective SEO strategies for SEO include site speed, fresh content, rich snippets and brand building indicators. As most people know mobile has grown massively over the last 10+ years. As a result Google wants the fastest websites possible for both its Organic and Paid search listings,” states Robert Stoubos of Odyssey New Media. “Fresh content for services/product pages with images and video integrated is essential to keep mobile users interested. Rich snippets are becoming more and more essential in order to provide the richest SERP experience possible. Finally, brand building indicators via offsite backlink placements, key directories and key social networks are also essential. These combined can help websites dominate in the search results.”
Well Executed SEO Strategy
“I always tell my clients, building a great website is only part of the equation. Without implementing SEO, your investment in the development of the site is a waste, and won’t do anything to grow your business,” describes Stacie Benefield of Dynamic Designs NW. “If no one can find your site, what good is it to you or your customers? It’s like building a huge department store, and never putting it on the map, so the only way people will find it is by chance. These days, if you want the right people to visit your site, a well-executed SEO strategy is a must.”
“Keep it Simple. Achieving great SEO results isn’t about “outsmarting Google,” or “gaming the system.” Rather than trying to implement wild or off-the-wall tactics, the best way to ensure SEO success is to adopt a simple, effective approach and to follow through,” states Chans Weber of Leap Clixx. “Quality content, engaging images, and consistent production will deliver more meaningful SEO results than any flash-in-the-pan fad will. When in doubt, keep it simple.”
Use A Deliberate Strategy
“Implementing an effective SEO strategy takes deliberate effort targeted across digital platforms using various age-old and newly emerged techniques in a consistent manner,” says Ashley Rickman of Reladyne. “A comprehensive approach that combines classic keyword-rich copy, persistent social media presence, and quality backlinking with recently emphasized mobile-first indexing and page speed, as well as adherence to GDPR requirements will create a winning strategy for SEO. Establishing and maintaining a strong recognizable brand footprint across the digital landscape will heighten the success of these aforementioned SEO techniques.”
“Marketing before was a bit of a guessing game. With data and analytics, we now have the ability to know what customers are thinking and deliver what they really want,” explains John Monte of Wegacha. “Technology now allows us to work within a new system that’s based on creating value through personalized customer experiences.”
“Were finally seeing a focus on more than just “ranking” but rather on converting existing traffic, and that results in a much quicker ROI for most clients,” mentions Adam Lewis of Xponex.
Utilize Data Providers
“One of my favorite strategies for quickly improving organic traffic is by running a domain overview in SEM Rush to find keyword already showing in the SERPs, then developing both an on-page and off-page strategy to improve existing keyword rankings,” echoes Chris Mitchell of Intelius. “I’ve also found that refreshing old blog post with updated, relevant content is a quick way to increase search traffic. When creating new content, I get great results by finding new blog topics using Answer The Public, finding out who ranks #1 for that topic, then developing a blog post to outperform the article on value, content length, and on-page SEO.”
Online Media Marketing
Before starting a digital marketing campaign it is important to understand what digital marketing involves. Finding experienced help with digital marketing is only possible when you know the right questions to ask. If phrases like SEO and PPC are completely foreign, you will certainly have trouble asking the right questions when looking for someone to run with your online media marketing campaign.
What digital marketing involves is the editing of websites in order to better appear in search engine results. This editing can take place in the content as well as in the more technical side of the site. When you are looking for help with digital marketing, the first thing you need to determine is if you need someone to help with content production or web design services. These are two completely different skillsets. Being able to find someone who is able to compose and edit keyword rich content and finding someone who is able to make a responsive website that adheres to Google’s guidelines are two very different actions.
Learning how to best leverage the use of digital media in marketing is a great way to deliver results for your customers. The question of the effect of drinks containing alcohol and stimulating pills on the body was studied at the scientific level and scientists came to the https://medimagery.com/buy-viagra-online-generic-viagra-sildenafil/ conclusion that you can mix Viagra and alcohol if necessary. In this case, the dose of vodka should not be more than 100 g. Once you learn about online media marketing and what it entails, you will be in a better place to find help with digital marketing and bring your business to the next level.